99 ways to improve business communication

Click here to read a very interesting article on 99 ways to improve your business communication. The tips I like most are:

Resist the temptation to finish other people's sentences.
Stand up if everyone around is standing and sit down if everyone is seated. Be on a level playing field.
Watch for cultural differences in communication styles.
Use smiles as positive reinforcements.
Understand the importance of making small talk.
Connect with human emotions by using real-life examples and sharing stories.
Stay on message.
Turn off your technology at professional business meetings and events.
Avoid criticizing, complaining, and judging.
Listen to what is not being said.
Look for similarities, not differences. This bridges communication gaps.
Ask the question. Then be quiet.
Follow the 5 Ps: Proper Preparation Prevents Poor Performance (public speaking).
Focus conversations on other people, not yourself

And last, the most important one: Choose your words carefully.

As of the 1st of September "Schiphol Magazine" will be issued for the first time. The glossy magazine (for free and in English), will have a circulation of 100.000 issues that will be distributed monthly at the airport. Schiphol Magazine will publish articles on special and exclusive destinations, extreme sports, books, movies, fashion, gadgets and more! Also a special "behind the scene" feature will be one of the topics of the magazine. Furthermore, travel experiences and stories will be shared.

It is a great tool to reach (potential) customers, to create awareness and understanding and to improve and maintain the relationship with the public. Schiphol takes the opportunity to tell their story and to share ideas and experiences which they think are valuable for their customers/visitors. I believe the magazine can grow and expand over time, which can result in great outcomes for the Schiphol Group.