Social media @work improves productivity (and much more!)

Feeling guilty when visiting Twitter or Facebook at work? Don't be! Research of the University of Cophenhagen (2011) showed that the usage of social media at work has a positive effect on concentration and productivity. Tip for managers: Don't block the internet, but replace coffee breaks for internet breaks, where employees can surf on the web during working hours.

There are more reasons why stimulating the use of social media at work can benefit business:

1. Younger employees, the so called Y-Generation, values social media as one of the most important technologies of today. Therefore, they expect their employers to have the same vision and they will choose an employer who does have that vision. Valuing this vision, will make the workplace more attractive for new generations.
2. Social media is used by employees to contact their co-workers. This will improve internal communications and an improvement of decisiveness.
3. The use of personal social media channels at work for the execution of work related tasks, leads to a higher commitment of the employee in relation to work and organization.