All you need to know about brands | (social) media | tourism, destination and city marketing | PR | communication | trends
dinsdag 23 augustus 2011
As of the 1st of September "Schiphol Magazine" will be issued for the first time. The glossy magazine (for free and in English), will have a circulation of 100.000 issues that will be distributed monthly at the airport. Schiphol Magazine will publish articles on special and exclusive destinations, extreme sports, books, movies, fashion, gadgets and more! Also a special "behind the scene" feature will be one of the topics of the magazine. Furthermore, travel experiences and stories will be shared.
It is a great tool to reach (potential) customers, to create awareness and understanding and to improve and maintain the relationship with the public. Schiphol takes the opportunity to tell their story and to share ideas and experiences which they think are valuable for their customers/visitors. I believe the magazine can grow and expand over time, which can result in great outcomes for the Schiphol Group.
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