What would the president say?

It may seem like they do, but often CEO's, presidents and prime ministers do not write their speeches themselves. Mostly, a team of speechwriters is able to "translate" complex economic and policy issues into a clear message for the general public.

Writing a speech involves several steps. A speechwriter has to meet with the executive and the executive's senior staff to find out the broad framework of points or messages that the executive wants to cover and put forward in the speech. Then, the speechwriter does his or her own research on the topic, to flesh out this framework with anecdotes, news and examples. The speechwriter will also consider the audience for the speech, which can range from a town-hall meeting of community leaders to an international leaders' forum. Then the speechwriter blends the points, themes, positions, and messages with his or her own research to create an "informative, original and authentic speech" for the executive.

The speechwriter then presents a draft version of the speech to the executive (or the executive's staff) and makes notes on any revisions or changes that are requested. If the speechwriter is familiar with the topic and the positions and style of the executive, only small changes may be needed. In other cases, the executive may feel that the speech does not have the right tone or flow, and the entire speech may have to re-drafted (speechwriter - federal government job profile).

We know that Obama is famous for his speeches. Curious who writes them? Click here to view the profile of one of the best speechwriters at this moment.